Auxerre fait marcher les Instagramers!

The initiatives of local tourism organizations around Instagram is really an interesting phenomenon. Following the publication of our article on Instagram campaign Brive, Anne Sophie Latry, digital manager destination tourist office Auxerre contacted us to introduce the site in square pictures of the Burgundian city, with including a famous Photowalk at the end of July.

The secrets of Auxerre
The tourist office has created his Instagram account there just one year for the summer of 2013,SecretsAuxerre, says Anne-Sophie, is the declination of the existing communication "Secrets of Auxerre" our editions (eg http://bit.ly/mag-auxerre), our tourism film (http://youtu.be/ijihd16b1fI), other RS (eg https://www.facebook.com/tourisme.auxerre ) etc. ...
NB: Why The Auxerre Secrets "The determination was made when diagnosing our last diagram Auxerre suffered a significant deficit picture, visitors arriving at Auxerre are often surprised by the heritage and the charm of the city, not knowing his name via football (that is to keep it simple eh!) the first com 'establishment following this "Auxerre, good surprise" became there three years' Secrets Auxerre. "
#SECRETSAUXERRE The hashtag (which works in both English and French) was taken on social networks, and promoted with real paper pub!

A Instawalk with 140 photos posted on social networks:
We have implemented a first action "animation" of the account on July 26 with organizing a Photowalk. For this event, ten Instagramers were present which we have associated some local amateur photographers already ambassadors Tourist Office. Note that this Photowalk was organized in partnership with IgersBourgogne which especially helped us communicate with the community IgersFrance (Anne-Sophie is also largely account manager IgersBourgogne personally animated by passionate network of tourist offices in Burgundy see this article ...)
The program for the day: electric boat ride in the morning (products of the Tourist Office), picnic, ride through the city and its main spots and late afternoon in the park a gourmet restaurant of Auxerre Chablis and Crémant de Bourgogne at will (all offered by winemakers partners of the Office). In short, I really organized this day as a welcome release, plus the concepts of usability and sharing.
Results: 140 photos posted on Instagram with the hashtag of the day -> #PHOTOWALKXERRE and therefore also with our hashtag #SecretsAuxerre + scores also on Facebook (see https://tagboard.com/photowalkxerre) super pictures reusable by Tourist Office (each giving us permission) see this album and now acquired new ambassadors to our cause (where they come from Burgundy for that matter) continue to reflect a positive image of our city even after that day. In short, as I was told the local newspaper reporter came to interview me during the day and opened his eyes wide as and as I explained the operation: "Ah, but in fact it is a good move for the Tourist Office that? !!! "